Privacy Policy
Naturally MAD
Published: 24 February 2026
Last Updated: 24 February 2026
Naturally MAD exists to explore ideas — not to exploit data.
But operating responsibly means being clear about what we collect, why we collect it, and how we protect it.
This Privacy Policy explains how Naturally MAD collects, uses, discloses and protects personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
If you have questions, we invite you to contact us using the details below.
Who We Are
Naturally MAD is operated by:
Legal Business Name: [INSERT REGISTERED BUSINESS NAME]
Trading Name: Naturally MAD
ABN: [INSERT ABN]
Business Address: [INSERT POSTAL OR REGISTERED BUSINESS ADDRESS]
Email: hello@naturallymad.co
The Personal Information We Collect
We collect only what we need to operate the platform effectively.
Information you provide directly:
Your name
Your email address
Account login details
Billing information (processed securely via Stripe — we do not store card numbers)
Any information you submit via contact forms, surveys, or email correspondence
Information collected automatically:
IP address
Device type
Browser type
Pages viewed
Time spent on pages
Referral sources
Subscription and interaction behaviour
Cookies & Analytics
Naturally MAD uses cookies and similar technologies to improve user experience and understand platform engagement.
We use:
Squarespace Analytics (our website platform provider)
Cookies necessary for site functionality
Performance and analytics cookies
Stripe payment session cookies
Email marketing tracking pixels (if applicable)
Standard browser cookies to remember login sessions
Our website is built using Squarespace, which may collect analytics data on our behalf.
Payments are processed through Stripe, which uses secure encryption and its own cookies to process transactions.
You may disable cookies through your browser settings; however, parts of the website may not function correctly if cookies are disabled.
Why We Collect Personal Information
We collect personal information to:
Create and manage your account
Provide subscription access
Process payments
Deliver receipts and service communications
Send subscription updates
Provide optional content updates and newsletters
Improve the platform experience
Analyse reader engagement trends
Comply with legal obligations
We do not sell your data.
We do not trade your data.
We do not engage in third-party data brokering.
Direct Marketing
We may send you:
Account-related communications
Subscription updates
Platform announcements
Optional editorial or promotional emails
You may unsubscribe from non-essential communications at any time using the unsubscribe link in the email or by contacting us directly.
We do not sell or disclose personal information to third parties for their direct marketing purposes.
Overseas Disclosure
Naturally MAD is Australian-based but operates digitally and may have subscribers globally.
Some of our service providers are located overseas, including but not limited to:
Squarespace (United States and other jurisdictions)
Stripe (United States and global infrastructure providers)
Email marketing or cloud storage providers (if applicable — INSERT PROVIDER NAME if used)
As a result, your personal information may be stored or processed outside Australia, including in the United States.
Where overseas disclosure occurs, we take reasonable steps to ensure service providers implement privacy safeguards consistent with Australian law.
Data Security
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
Security measures include:
Encrypted payment processing
Secure hosting environments
Access controls
SSL encryption
Reputable third-party infrastructure providers
While no system is entirely immune to risk, we actively work to protect your information.
Data Retention
We retain personal information only for as long as necessary to:
Provide subscription services
Comply with legal, accounting, or tax obligations
Resolve disputes
Enforce our agreements
When personal information is no longer required, it is securely deleted or de-identified where practicable.
Access, Correction & Deletion
You may request:
Access to your personal information
Correction of inaccurate information
Deletion of your information (subject to legal obligations)
To make a request, email: hello@naturallymad.co
We will respond within a reasonable timeframe.
Complaints
If you believe we have breached the Privacy Act or mishandled your personal information, please contact us in writing at:
hello@naturallymad.co
We will investigate your complaint and respond within a reasonable timeframe.
If you are not satisfied with our response, you may lodge a complaint with the:
Office of the Australian Information Commissioner
Website: https://www.oaic.gov.au
Notifiable Data Breaches
In the event of an eligible data breach that is likely to result in serious harm, we will comply with the Notifiable Data Breaches scheme under the Privacy Act 1988, including notifying affected individuals and the Office of the Australian Information Commissioner where required.
Children’s Privacy
Naturally MAD is not directed at children under 15 years of age.
We do not knowingly collect personal information from children without appropriate parental or guardian consent.
If you believe a child has provided personal information without consent, please contact us.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of external websites. We encourage users to review the privacy policies of any third-party sites they visit.
Changes to This Policy
We may update this Privacy Policy from time to time.
The updated version will be published on our website with a revised “Last Updated” date.
Continued use of Naturally MAD after updates constitutes acceptance of the revised policy.